PRIVACY POLICY

Effective Date: August 14, 2026

VS Hospitality, Inc. (“VS Hospitality,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit vshsp.com, submit a form, communicate with us, attend an event, or otherwise interact with VS Hospitality and the businesses and properties it operates, including Toastique Sunset.

This Privacy Policy does not apply when a different privacy notice is presented at the time information is collected.

1. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Information You Provide

We may collect information you voluntarily provide, including:

  • Name

  • Email address

  • Telephone number

  • Company or organization

  • Event, reservation, or collaboration information

  • Information included in an inquiry or message

  • Marketing preferences

  • Feedback, survey responses, reviews, or promotional entries

  • Any other information you choose to provide

Information Collected Automatically

When you visit our website or interact with our digital communications, we and our service providers may automatically collect:

  • IP address

  • Browser and device type

  • Device identifiers

  • Operating system

  • Approximate location

  • Pages viewed

  • Links selected

  • Date and time of visits

  • Referring website

  • Interactions with advertisements and communications

  • Information collected through cookies, pixels, tags, and similar technologies

Information From Other Sources

We may receive information from service providers, event partners, advertising platforms, analytics providers, social media platforms, reservation services, and other parties when permitted by law.

2. How We Use Personal Information

We may use personal information to:

  • Provide and operate our website, events, and services

  • Respond to inquiries and requests

  • Process event, collaboration, reservation, and partnership inquiries

  • Communicate about events, offers, services, and updates

  • Manage subscriptions and marketing preferences

  • Personalize website content and advertising

  • Create and manage advertising audiences

  • Measure advertising and marketing performance

  • Understand website usage and improve our services

  • Protect the security and integrity of our website and systems

  • Detect or prevent fraud, misuse, and unlawful activity

  • Comply with legal obligations

  • Establish, exercise, or defend legal claims

  • Carry out other purposes disclosed when information is collected

3. Marketing Communications

If you choose to receive marketing communications, we may send you news, event invitations, special offers, announcements, and other promotional messages from VS Hospitality and the businesses it operates.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the email or contacting us at info@vshsp.com.

Even if you unsubscribe from marketing, we may continue to send non-promotional communications related to an inquiry, transaction, reservation, event, or ongoing business relationship.

Submitting a general contact, event, or collaboration inquiry does not automatically enroll you in marketing communications unless you separately choose to receive them.

4. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, device identifiers, and similar technologies to:

  • Enable website functionality

  • Remember visitor preferences

  • Understand website traffic and usage

  • Measure marketing effectiveness

  • Detect technical issues

  • Personalize content and advertising

  • Deliver and measure advertisements on other websites and platforms

You may manage non-essential cookies through our Cookie Preferences tool. You may also be able to limit cookies through your browser settings. Disabling certain technologies may affect website functionality.

5. Advertising and Retargeting

We use advertising and analytics services, including services provided by Meta and Google, to understand website activity, measure the effectiveness of our marketing, create advertising audiences, and show advertisements that may be more relevant to you.

These providers may collect or receive information through cookies, pixels, tags, device identifiers, IP addresses, and similar technologies. This information may include:

  • Pages viewed

  • Links selected

  • Approximate location

  • Browser and device information

  • Interactions with our website

  • Interactions with advertisements

  • Advertising and cookie identifiers

If you have given the appropriate permission, we may provide advertising partners with contact information, such as an email address, in a hashed or otherwise protected format. Advertising partners may use this information to match you with an existing account, create advertising audiences, measure campaigns, or reach people who may be interested in our services.

Depending on applicable law, disclosing information to advertising platforms for personalized or cross-context behavioral advertising may be considered “sharing” personal information, even when no money is exchanged.

You may manage advertising cookies through our Cookie Preferences tool and unsubscribe from marketing communications at any time.

6. How We Disclose Personal Information

We may disclose personal information to:

  • Website hosting, technology, security, and IT providers

  • Email, customer relationship management, and communication providers

  • Analytics and advertising providers

  • Event, reservation, payment, and hospitality service providers

  • Businesses and properties operated by VS Hospitality when needed to respond to an inquiry or provide a requested service

  • Professional advisers, including attorneys, accountants, insurers, and consultants

  • Government authorities or other parties when required by law

  • A buyer, successor, or other party involved in a merger, financing, reorganization, sale, or transfer of all or part of our business

We may also disclose information at your direction, with your permission, or as otherwise explained when information is collected.

7. California Privacy Rights

California residents may have rights concerning their personal information under applicable California law.

Depending on the law that applies to VS Hospitality and your personal information, these rights may include the right to:

  • Know the categories and specific pieces of personal information collected

  • Know the sources and purposes of the information and the categories of parties to which it was disclosed

  • Request deletion of personal information

  • Request correction of inaccurate personal information

  • Opt out of the sale or sharing of personal information

  • Limit certain uses or disclosures of sensitive personal information

  • Obtain a portable copy of personal information

  • Receive equal service and not be discriminated against for exercising a privacy right

Not every right applies in every circumstance. We may need to verify your identity before completing a request. We may also retain information when permitted or required by law.

To submit a privacy request, email info@vshsp.com with “California Privacy Request” in the subject line and describe your request.

You may use an authorized agent to submit a request where permitted by law. We may require evidence that the agent has authority to act for you and may ask you to verify your identity directly.

8. Your Privacy Choices

You may control non-essential cookies through our Cookie Preferences tool.

You may also request to opt out of the use or disclosure of your personal information for targeted advertising by emailing info@vshsp.com with “Privacy Opt-Out” in the subject line.

Where required by applicable law, we will recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control, for the browser or device sending the signal.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and legal records, resolve disputes, enforce agreements, comply with legal obligations, and protect our rights.

Retention periods may vary depending on the nature of the information, why it was collected, and applicable legal requirements.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no website, network, storage system, or electronic transmission is completely secure. We cannot guarantee the absolute security of personal information

11. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information to us, please contact us at info@vshsp.com so we can take appropriate action.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, ordering services, reservation services, social media platforms, or other services.

We are not responsible for the privacy, security, or content practices of those parties. We encourage you to review their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When changes are made, we will post the revised policy and update the effective date at the top of the page.

Your continued interaction with our website or services after an update will be subject to the revised Privacy Policy.

14. Contact Us

Questions or requests concerning this Privacy Policy may be directed to:

VS Hospitality, Inc.
1712 Pioneer Avenue
STE 1485
Cheyenne, WY 82001
Email: info@vshsp.com